Galentine's Day
self-gifting and friend gifting without a long decision cycle
Opportunity date
About this opportunity
How to use this opportunity
Galentine’s Day moves beyond traditional Valentine’s messaging and creates room for friendship, shared experiences, and self-gifting. It is a strong moment for bundles and recommendations instead of another broad discount.
What to launch
- a gift guide displayed inside the store that helps shoppers choose by relationship or budget
- a list of friendship bundles and self-care picks displayed in the store
- a WhatsApp message sent after signup with a campaign reminder
What to prepare
Separate gifting and self-care messages during the store visit. After signup, continue the campaign through WhatsApp and tie the discount code to the promoted offer instead of the whole store.
What to measure
Track path selections, signups, returns from WhatsApp, bundle value, and the share of new customers in campaign revenue.
Prepare your campaign for this opportunity
Create an account, choose a ready-made idea, and tailor the message to your store.
Start free