Marketing scenario
What this scenario gives you
Higher AOV, better promotion perception, and a way to promote samples, accessories, or seasonal products without permanent catalog discounting.
Bar or popup with information about a free gift above a threshold, missing amount, and confirmation that the gift is added to cart.
When it is worth using
- brands with samples, accessories, or seasonal gifts
- carts close to a higher value threshold
- premium stores that want to avoid frequent discounts
When to skip it
Do not show the gift if availability is uncertain or the gift does not fit the cart. A poorly matched gift can feel cheap and reduce offer quality.
Implementation plan
How to set it up
Match the gift to cart
The gift should fit category, season, or product use. Then it feels like an intentional bonus, not random stock clearance.
Calculate threshold and cost
The threshold must cover gift cost, picking, shipping, and potential returns. Margin after gift matters.
Add clear success state
After crossing the threshold, show that the gift is active or added to cart. The shopper should not guess whether the promotion works.
Perception
A gift strengthens purchase without lowering core product price
The gift should feel like part of the purchase, not warehouse cleanup. A skincare sample, electronics accessory, or small complementary product usually works better than a random gadget.
- Choose a gift with high perceived value.
- Do not use a product that feels like leftover stock.
- Show gift photo or name if it strengthens decision.
Logistics
A gift promotion must know gift availability
The biggest issue appears when the message promises a gift that cannot be added. The scenario should turn off automatically after stock runs out or switch to another gift.
- Sync gift availability with feed or stock.
- Set return rules if the shopper returns part of the order.
- Do not show the gift for delivery methods that cannot support it.
Example
A gift from 299 PLN works best when the shopper is close
A 257 PLN cart can see: 42 PLN left to gift. An 80 PLN cart should rather get general promotion information because the goal is too far away.
- Condition: cart close to threshold, gift available, products not excluded.
- After success: gift active and visible in cart.
- Measure AOV, gift cost, and cart completion.
Measurement
What to measure after launch
Evaluate the scenario by shopper behavior and cart impact, not by impressions alone. These metrics help you see whether the campaign supports revenue or only creates activity.
- AOV with gift
- carts above threshold
- gift cost
- cart completion