Marketing scenario
What this scenario gives you
Larger carts, higher AOV, and better margin control because the incentive appears only after the order value condition is met.
Bar or popup with a discount code unlocked from minimum cart value and a missing amount message.
When it is worth using
- stores with frequent promotions that need more discount control
- carts close to the store's profitable value
- categories where products are naturally bought in sets
When to skip it
Do not use it as a permanent price crutch. If every shopper waits for the threshold, the scenario starts changing perceived product value.
Implementation plan
How to set it up
Calculate threshold from margin
The threshold should include product cost, shipping, payment, and discount cost. Average order value alone is not enough.
Frame the reward as an unlock
An unlock-style message after crossing a value works better than an unconditional code visible from the first second.
Protect frequency
This scenario should use display limits and return conditions. A permanent threshold discount can quickly become an expectation.
Economics
The discount should buy cart value, not attention
The threshold has to sit close to the natural cart. If the median order is 145 PLN, a 169 or 179 PLN threshold can encourage an add-on. A 299 PLN threshold will feel artificial.
- Separate discount threshold from free-shipping threshold.
- For low-margin categories, use a bonus instead of a percentage.
- Test thresholds by segment, not only globally.
Copy
The message should point to a worthwhile target
The best copy does not shout about a sale. It shows the shopper they are close to a better condition and can decide whether adding another product makes sense.
- Show the missing amount if it is reachable.
- Do not promise the discount before the condition is met.
- After reaching the threshold, show the code or automatic application.
Threshold example
A threshold discount must start above natural AOV
If the typical cart is 168 PLN, a 199 PLN threshold may be too easy and 299 PLN too far away. A 219 PLN threshold with a 20 PLN discount or a gift gives the shopper a clear goal while preserving margin room for the store.
- Do not combine the threshold discount with an automatic coupon visible from the first visit.
- For carts near the threshold, show the missing amount and concrete add-ons, not a generic promotion.
- After the threshold is reached, show a success state so the shopper does not remove an item before payment.
Measurement
What to measure after launch
Evaluate the scenario by shopper behavior and cart impact, not by impressions alone. These metrics help you see whether the campaign supports revenue or only creates activity.
- AOV after discount
- net margin
- share of threshold carts
- cannibalization of non-discount orders