Marketing scenario
What this scenario gives you
More code usage from shoppers with purchase intent, without giving a discount to every first session.
For welcome codes, cart-return codes, paid-traffic benefits, threshold offers, and short incentives shoppers should be able to reopen.
When it is worth using
- Stores that want selective discounting instead of discounting all traffic.
- Brands using Feed as a lightweight message center.
- Teams measuring code impact on margin and checkout completion.
When to skip it
Avoid it when the code is public site-wide or margin does not allow a discount for that segment. Use a non-price benefit instead.
Implementation plan
How to set it up
Define code conditions
Show minimum cart value, deadline, category, or exclusions. The shopper should understand the rules before clicking to cart.
Keep the code in Feed
The code should be easy to reopen, copy, and use. That is the advantage over a popup the shopper closes and loses.
Exclude shoppers after code use
After code use or purchase, show another scenario: thank-you, recommendations, or a complementary offer.
Feed
A Feed code is available without being pushy
In a popup, shoppers often copy the code or close it. In Feed, the code stays in one place, so the message does not need to repeat on every page. That matters on mobile, where covered screens become annoying quickly.
- Add one code and one condition.
- Send CTA to cart or the eligible category.
- Do not show the code to shoppers who already used it.
Margin
The discount should be tied to intent
A discount without intent just lowers price. In Feed, show the code after a signal: cart return, campaign entry, second category visit, or being close to a threshold. Then the benefit has a job, not just a visitor tax.
- For new sessions, test a lower benefit than for cart sessions.
- For high carts, use a free-shipping threshold.
- Compare discount against a no-code variant.
Measurement
Code usage alone is not enough
High code usage can look good while saying little about profit. Check how many carts closed because of the code, AOV, margin after discount, and whether the code reached shoppers who would have bought anyway.
- Measure code use by segment.
- Check impact on AOV and margin.
- Compare Feed clicks with checkout completion.
Measurement
What to measure after launch
Evaluate the scenario by shopper behavior and cart impact, not by impressions alone. These metrics help you see whether the campaign supports revenue or only creates activity.
- code message opens
- cart CTA clicks
- code usage by segment
- discount impact on margin