Marketing scenario
What this scenario gives you
More returns to the offer, fewer empty exits from product pages, and a chance to sell without lowering the main product price.
Exit-intent popup with one or several product alternatives based on feed data, availability, price, variant, and user behavior.
When it is worth using
- product pages with high traffic and low add-to-cart
- products with many variants, prices, or substitutes
- stores that want to recover exits without automatic discounting
When to skip it
Do not show an alternative if the user has not understood the main product yet or if the alternative is random. A poor substitute can increase uncertainty.
Implementation plan
How to set it up
Infer the exit reason
Price, missing variant, long choice time, unavailable stock, or returning to filters can suggest which alternative to show.
Show one recommendation logic
The alternative should have a clear reason: similar product, cheaper variant, faster-available item, or bestseller for the same need.
Do not split attention with a list
On exit, one strong alternative is better than a catalog. Too many options increase decision load.
Fit
The alternative must answer a concrete barrier
This is not about showing any three products. The alternative should answer a specific blocker: lower price, immediate availability, simpler variant, better rating, or higher popularity in the same category.
- Use product feed and availability data.
- Do not show products without images or with worse delivery time.
- Explain the recommendation reason in one short sentence.
UX
The popup should return to decision, not restart shopping
CTA should lead directly to the alternative or add it to comparison. Homepage, broad category, and random bestsellers are too far from the user intent.
- Show price, image, and the key difference.
- Do not cover variant information if the user can still choose the main product.
- After click, do not show the same popup again.
Example
Exit from an unavailable variant should lead to an available option
If the shopper views a product but the selected variant is unavailable, the scenario can show a similar product in the same size or color. That is better than a discount code for something the shopper cannot buy.
- Condition: exit intent, no add-to-cart, price, variant, or availability issue.
- CTA leads to a specific alternative, not a generic category.
- Measure product return, add-to-cart, and alternative sales.
Measurement
What to measure after launch
Evaluate the scenario by shopper behavior and cart impact, not by impressions alone. These metrics help you see whether the campaign supports revenue or only creates activity.
- alternative clicks
- alternative add-to-cart
- recovered exits
- sales without discount