Marketing scenario
What this scenario gives you
More recovered orders from carts close to checkout, without showing a discount to every visitor or weakening margin.
Exit-intent popup for carts with products, no checkout completion, and high purchase intent.
When it is worth using
- stores where the cart often acts as a comparison shortlist
- products with visible price competition or a longer decision cycle
- brands that want selective recovery instead of site-wide discounting
When to skip it
Do not use it for empty carts or checkout errors. In that case, a support message, chat, or simpler payment path will work better.
Implementation plan
How to set it up
Read the cart value
The scenario should react only when the cart has meaningful value or contains a healthy-margin product. That keeps the incentive tied to high intent.
Give one reason, not a list
A short message works best: free shipping, a small code, returns reassurance, or availability reminder. One argument shortens the decision.
Exclude people after action
After code use, CTA click, or checkout entry, the scenario should stop. Repeating the same prompt weakens trust.
Strategy
The lift comes from selection, not pressure
The biggest mistake is treating every exit the same. A cart with one cheap add-on, a high-value cart, and a cart with an already applied code need different copy. In DropUI, set rules by value, source, and previous reaction before showing any incentive.
- The cart condition removes casual browsers.
- Frequency capping prevents discount training.
- A high-cart variant lets you offer a stronger incentive without losing margin on small orders.
Measurement
Measure recovery, not just clicks
A popup click is a signal, not the result. For this scenario, track checkout starts, code usage, completed orders, and average cart value after exposure.
- Compare carts with similar value, not all store traffic.
- Separate the effect of free shipping from percentage discounts.
- Check whether recovered orders cannibalize normal conversions.
Setup example
Treat a low cart differently than a high-value cart
For a cart worth 120-250 PLN, start with free shipping or a small bonus. For a cart above 400 PLN, test a stronger incentive, but only once within a short window and only when the shopper is actually leaving the cart.
- Trigger on exit intent or after 25-40 seconds of cart inactivity.
- Do not show after code use, CTA click, or checkout entry.
- Use a separate high-cart variant so you do not discount when shipping or return reassurance is enough.
Measurement
What to measure after launch
Evaluate the scenario by shopper behavior and cart impact, not by impressions alone. These metrics help you see whether the campaign supports revenue or only creates activity.
- recovered orders
- checkout starts
- code usage
- AOV after exposure