Marketing scenario
What this scenario gives you
More leads, clicks to strong categories, and saved intent from traffic that would otherwise leave anonymously.
Exit-intent popup for users without a cart, with a light starter offer, email signup, or redirect to the best place in the store.
When it is worth using
- stores with a large share of new traffic
- categories where first choice takes longer
- brands that want to recover value without aggressive discounting
When to skip it
Do not show a strong discount to every anonymous exit. Without a cart, intent is lower, so the benefit should be lighter and more educational.
Implementation plan
How to set it up
Evaluate interest signal
The scenario should separate accidental visits from real browsing: time on page, scroll depth, number of pages, and return to category.
Choose a light action
Without a cart, signup, guide, bestseller, category path, or small starter benefit is often better than a strong promotion.
Do not repeat on every exit
Set display caps and exclusions after dismissal. Anonymous exit popups can quickly become tiring if shown too often.
Intent
Without a cart, immediate sale is not always the goal
The worst approach is pretending this visitor was one step from purchase. Offer a ranking, short quiz, guide signup, or return to the last viewed category. That is a more honest and effective next step.
- Do not use abandoned-cart copy for an empty cart.
- Match CTA to the page: category, guide, bestseller, or signup.
- Segment anonymous traffic by visit depth.
Offer
The best starter offer is small and concrete
Instead of a high discount, show something that helps the user return: reminder signup, best products list, short choice quiz, or a light first-order code after engagement.
- Collect email only after a meaningful interest signal.
- If showing a code, set minimum cart value.
- After dismissal, do not show it again in the same session.
Example
Exit from a category can lead to bestsellers, not a discount
If a user browses a category for 90 seconds and exits without a cart, show most-chosen products or signup for a buying guide. This preserves intent without damaging price.
- Condition: empty cart, category engagement, exit intent.
- CTA leads to bestsellers or signup form.
- Measure clicks, leads, and later returns.
Measurement
What to measure after launch
Evaluate the scenario by shopper behavior and cart impact, not by impressions alone. These metrics help you see whether the campaign supports revenue or only creates activity.
- anonymous traffic leads
- CTA clicks
- user returns
- first orders after exposure