Marketing scenario
What this scenario gives you
Higher conversion in a short window, less decision delay, and a clear message without a complex campaign mechanic.
Bar or popup with a one-day offer, end time, and CTA to product, cart, or campaign category.
When it is worth using
- one-day promotions and seasonal actions
- short spikes in purchase intent
- campaigns where a simple deadline matters more than long copy
When to skip it
Do not use today only as a permanent slogan. If the message returns every day, it stops working and reduces store credibility.
Implementation plan
How to set it up
Set one action day
The scenario should have clear start, end, and timezone. Without that, performance and credibility are hard to judge.
Show a simple benefit
A one-day action must be understood immediately: free shipping, bonus, selected category, or code.
Close after deadline
After the day ends, the message should disappear. Automatic reset without a new action damages trust.
Simplicity
Today-only needs one strong promise
Good copy fits in one breath: today free shipping above threshold, code works until midnight, view eligible products. If exceptions need explaining, the campaign is not simple enough.
- Do not mix several benefits at once.
- Show end time or hour.
- CTA leads to a page with the same offer.
Trust
Daily today-only stops being urgency
If the user sees the same message for a week, they stop trusting the deadline. This scenario should be used sparingly and according to a real calendar.
- Do not reset without a new campaign.
- Exclude people after purchase.
- Analyze next-day sales after the action.
Example
One-day free shipping can close carts
If a free-shipping action runs today, show a bar to carts and high-intent products. After midnight, turn off the scenario or switch to standard terms.
- Condition: active one-day action.
- Placement: bar, cart, or product.
- Measure orders, AOV, and sales after end.
Measurement
What to measure after launch
Evaluate the scenario by shopper behavior and cart impact, not by impressions alone. These metrics help you see whether the campaign supports revenue or only creates activity.
- action-day CR
- orders before end
- AOV
- next-day sales