Marketing scenario
What this scenario gives you
More orders during bonus availability, higher cart value, and better margin protection than automatically increasing discounts.
Bar or popup with limited pool of gift, sample, premium delivery, bonus, or add-on after meeting a condition.
When it is worth using
- gift or sample campaigns
- premium brands avoiding discounting
- carts close to bonus threshold or seasonal actions
When to skip it
Do not show limited pool if the bonus has no controlled stock or can be endlessly recreated. The limit must be real.
Implementation plan
How to set it up
Connect bonus stock
The scenario should know available bonus count, end date, or activation condition.
Show bonus value
The shopper must understand why the bonus is worth deciding now: new sample, gift, upgrade, or extra service.
Disable after depletion
After the pool is depleted, the message should disappear or switch to signup for the next action.
Bonus
A limited bonus can be healthier than a bigger discount
It works best when the bonus fits the purchase: sample from the same line, case for the device, product mini, or free delivery upgrade. A random limited gift looks like warehouse cleanup.
- Match bonus to cart or category.
- Do not show the bonus without availability.
- Show activation condition clearly.
Urgency
Bonus pool must be measurable, not just declared
If copy says the number of bonuses is limited, the store should control that limit. Otherwise shoppers quickly stop believing such campaigns.
- Sync bonus with stock or campaign.
- Do not reset the limit without reason.
- Exclude the user after click or purchase.
Example
First 100 orders with gift need a real pool
If a campaign gives a gift to first 100 orders, the scenario should count remaining pool and hide the message after depletion.
- Condition: active bonus pool and cart threshold met.
- Success state: bonus added or reserved.
- Measure bonus cost, AOV, and orders while pool is active.
Measurement
What to measure after launch
Evaluate the scenario by shopper behavior and cart impact, not by impressions alone. These metrics help you see whether the campaign supports revenue or only creates activity.
- orders with bonus
- AOV
- bonus cost
- pool usage