Marketing scenario
What this scenario gives you
A better first impression, more intentional visits to key store areas, and a calmer introduction to the offer.
For new users, first sessions, broad campaign traffic, large assortments, and brands that want orientation without an aggressive discount.
When it is worth using
- Stores where the first choice can be difficult.
- Brands showing a guide, bestseller, or welcome code without a popup.
- Teams improving onsite onboarding.
When to skip it
Avoid long welcome copy or messages pretending to be urgent promotions. Feed should help orientation, not pressure immediate action.
Implementation plan
How to set it up
Tell shoppers where to start
Point to a bestseller, guide, starter category, or a short shopping benefit.
Leave the message in Feed
Do not cover the screen. The message should be available without forcing action.
Stop after first interaction
After a click, purchase, or several sessions, show a more contextual scenario instead of the same welcome.
Feed
A welcome message does not need to interrupt shopping
A Feed welcome does not fight for the whole screen. It works more like a short store note: first time here, start with bestsellers, see what customers choose, or open the guide. That is enough to help without interrupting the session.
- Use short copy and one CTA.
- Do not collect data if the goal is orientation only.
- Match the message to the first-visit source.
First session
A new shopper needs a shortcut to value
The weakest welcome tries to summarize the whole store. A better one says one thing: if you are not sure where to start, open this category, ranking, or starter set. The visitor gets orientation, not another brand paragraph.
- Lead to a place that explains the offer fast.
- Do not give several equal CTAs.
- Change welcome copy for seasonal campaigns.
Traffic quality
Feed helps separate curiosity from intent
When a new visitor opens the welcome and clicks through, they are no longer just anonymous campaign traffic. You can remember the category, intent, and type of message that worked, then make the next prompt much sharper.
- Measure clicks to guide or category.
- Compare new and returning behavior.
- After interaction, trigger more contextual scenarios.
Measurement
What to measure after launch
Evaluate the scenario by shopper behavior and cart impact, not by impressions alone. These metrics help you see whether the campaign supports revenue or only creates activity.
- Feed message opens
- welcome CTA clicks
- starter category visits
- new user conversion