Marketing scenario
What this scenario gives you
Clearer entry to a restricted category, fewer accidental visits, and more control over when the user sees the offer.
Modal or entry gate before an alcohol category, product, or landing page, with confirmation that restrictions are understood.
When it is worth using
- stores and categories with alcohol products
- campaign landing pages requiring confirmation before content
- brands needing consistent restricted-access messaging
When to skip it
Do not treat this scenario as complete legal advice. Copy, mechanics, and gate scope must be matched to country, sales channel, and local requirements.
Implementation plan
How to set it up
Block before offer
The message should appear before the user sees products, prices, or campaign content under restriction.
Provide an explicit choice
Buttons must clearly separate confirmation from refusal. Do not hide exit option or mix it with marketing consent.
Remember decision sensibly
After confirmation, repeat display can be limited, but set expiration and separate rules for new sessions or devices.
Access
This is an entry gate, not a promotion element
In practice, the key pieces are simple copy, two unambiguous choices, and no extra distractions. This is not the place for a discount code, newsletter prompt, or sales language.
- Show the message before restricted content.
- Separate confirmation from marketing consents.
- After refusal, lead to a neutral page.
UX
A simple choice reduces errors and frustration
The user should immediately understand why the message appears and what the click means. Long copy or hidden buttons reduce clarity.
- Use a short headline and two clear actions.
- Do not cover the message with other popups.
- Ensure mobile behavior without layout shifts.
Example
An alcohol category should remain inaccessible until confirmation
If the user lands directly on an alcohol product, they first see the confirmation message. Only after acceptance does the page show product details and CTA.
- Condition: alcohol path, category, or product.
- After confirmation: unlock session according to rules.
- After refusal: safe redirect away from offer.
Measurement
What to measure after launch
Evaluate the scenario by shopper behavior and cart impact, not by impressions alone. These metrics help you see whether the campaign supports revenue or only creates activity.
- confirmations
- refusals
- continuations after acceptance
- returns to gate