Spring Offer Refresh
a range refresh and a new reason to enter the category
Opportunity date
About this opportunity
How to use this opportunity
A spring offer refresh is a moment to change merchandising, re-engage inactive shoppers, and introduce a new reason to buy. Replacing the artwork alone is not enough; shoppers should immediately see what changed for them.
What to launch
- a list of the most important new arrivals displayed in the store
- a collection guide displayed inside the store and organized by need or use case
- email and a web push notification that re-engage shoppers who have not returned since the previous season
What to prepare
Show the main new arrivals during the store visit through the new-arrivals list and collection guide, then return to the campaign through email or web push after exit. A reactivation code can strengthen the message sent after the shopper leaves.
What to measure
Track visits to new collections, engagement with the new-arrivals list, returning inactive shoppers, and revenue generated by the refreshed merchandising.
Prepare your campaign for this opportunity
Create an account, choose a ready-made idea, and tailor the message to your store.
Start free