First Day of Spring
a new season, fresh energy, and a faster path to purchase
Opportunity date
About this opportunity
How to use this opportunity
The first day of spring creates a natural reason to refresh store messaging and direct attention to new collections. Shoppers should immediately see the seasonal change and a simple route to the products that matter now.
What to launch
- a bar introducing the new season and its main benefit
- a list of spring arrivals displayed directly in the store
- an email after the shopper leaves that develops the seasonal offer
What to prepare
Connect the message shown during the visit with the later reminder. Both should lead to the same collection without adding extra promotions or making the choice harder.
What to measure
Track visits to the spring offer, clicks on the arrivals list, returns from email, and sales from the new collection.
Prepare your campaign for this opportunity
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