In your store
Playbook: Exit intent
Show offers when someone is about to leave your site.
Ghost: newsletter, subscription, and contact tests
On Ghost sites, the main goal is often more signups, subscriptions, and first contact with readers. That is why Ghost popups and forms are most useful when they help compare the first step without rebuilding the whole site.
DropUI lets you launch onsite campaigns at a specific moment: on article entry, after time on page, on exit, or after a key CTA. That makes it easier to see whether a newsletter signup, a subscription offer, a simple form, or a reminder about the next step performs better before someone leaves.
What does connecting Ghost with DropUI help with?
The biggest advantage is faster testing of what actually increases newsletter signups and subscriptions on a site that already has readers. Instead of rebuilding the whole publication layout, you can see which first step brings more qualified signups and turns more traffic into an audience list.
How should you start in Ghost?
The best start is usually one scenario with a clear goal and one comparison, such as a newsletter signup versus a subscription or a first-contact step. That gives the team a fast answer about what improves signup volume and where the next campaign should go.
How do you check if the campaign is working?
In practice, it is worth looking at signups, subscriptions, form conversion rate, and the results of different campaign variants. That makes it easier to see whether a new message is actually improving the performance of the content site.
