Summer Clearance

A summer clearance should help sell remaining stock rather than only communicate a lower price. Shoppers need to see the scope, deadline, and reason to return before the campaign ends.

What to launch

• a bar with the clearance deadline and last-items message
• a list of products included in the end-of-collection offer
• SMS or email after exit with a reminder and code for the clearance range

What to prepare

Connect the store message with one reminder after the shopper leaves. Limit the code to the clearance range instead of lowering prices across the full catalog.

What to measure

Compare remaining-stock sales, offer-list clicks, code usage, message returns, and the rate at which the collection clears.