New Year
new budgets, abandoned baskets, and a post-holiday sales reset
Opportunity date
About this opportunity
How to use this opportunity
New Year creates a short window for new habits, fresh plans, and purchases postponed in December. Instead of one broad promotion, give shoppers a simple route to products that help them start the year well.
What to launch
- a short guide displayed inside the store that helps shoppers choose a goal
- an up-to-date list of new arrivals, bestsellers, and starter sets displayed in the store
- a form placed directly inside the store, followed by an email that develops the offer after exit
What to prepare
Build a journey from the message shown during the store visit through signup to an email that returns the shopper to the offer. Use a discount code in communication after the shopper leaves as an additional reason to come back.
What to measure
Compare visits to recommended categories, signups, returns from email, and sales recovered from traffic that did not decide during the first visit.
Ready ideas
Choose a campaign for this opportunity
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New Year goal selection guide and email signup
Helps shoppers choose the right products for New Year through an interactive guide and collects emails for...
New Year return pop-up with a starter discount code
Captures exiting users and offers them a special discount code for their New Year purchases.
New Year starter sets and new arrivals urgency bar
Highlights the New Year bestseller list and starter sets using a top notification message with a countdown.
New Year bestseller recommendations and starter sets
Displays curated New Year hits and sets to simplify the purchasing decision.
Prepare your campaign for this opportunity
Create an account, choose a ready-made idea, and tailor the message to your store.
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